Affiliate marketing is a marketing practice in which a one business rewards another for providing an action. In most cases that action is sending an interested party to their site and/or that party becoming a customers via ordering a product, service or filling in a form. Here we list affiliate networks which provide both the merchant and publisher solution. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. Keen affiliates can generate a good income by staying ahead of the trends and picking a product or service that becomes popular with the public. Most comparison web sites earn their money from being affiliates. On the other affiliate marketing can be a very good way for a new business to get a head start. While major brands tend to see it as a cheap way to maintain brand name advantage – The key here for affiliates is to read the terms of the merchant making sure it’s not too difficult to earn that commission.