Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now. The… Please visit Marketing Land for the full article.

We believe premium publishers should have an easy way to offer their advertisers native ad formats too, so we launched the Respond Native Ad Server. Learn about it here, or drop a note to native@respondhq.com

Welcome to the HARO Limelight Series (HLS), where we will highlight either a reporter or source who has had success(es) with our service each week. Our purpose with this series is to educate readers on how to more effectively pitch reporters and garner media hits. We hope you find this series useful. Please leave any [...]

Over the past few months, reports that facebook would acquire the Atlas Solutions ad server from Microsoft has fueled both speculation that the social network was prepping an external ad network and questions about Microsoft’s commitment to advertising technology. The companies finally announced the deal on Thursday and facebook’s Brian Boland, director of product marketing, and [...]

facebook confirmed its long-rumored acquisition of Atlas from Microsoft. Rumors of the acquisition first surfaced in December. And yesterday AdAge reported the acquisition would be announced today. No price was mentioned but TechCrunch speculated that the figure was considerably less than $100… Please visit Marketing Land for the full article.

Federated Media Publishing’s CEO, Deanna Brown, is stepping down to be replaced by the person she replaced herself — chairman, founder and former CEO John Battelle. Brown joined FMP in 2009 to take the media company “to the next level.” In a blog post, Battelle says Brown… Please visit Marketing Land for the full article.