This year at CES, most of the chatter surrounding the tech expo seemed concerned that the event had outgrown its utility. It seems to be the classic refrain for most tech and media festivals, including this week’s annual gathering in Austin, TX for South By Southwest. With only days to go before every “innovator” with [...]
2012 was an exciting year for online advertisers. With businesses shining away from traditional marketing and moving towards online advertising, we can expect to see major changes in the online world. According to IAB, “Internet ad revenues rise to historic $17 billion in first half of 2012”, a 14% increase over half – year 2011. [...]
While Google’s PC search market share may be hovering below 5 percent, Android is the overwhelmingly dominant smartphone operating system in the world’s largest mobile market. As a result China may be preparing to take some sort of regulatory action against it. According to a Reuters… Please visit Marketing Land for the full article.
The internet has given rise to blogging, Facebooking, Tweeting, Youtubing, Instagramming and emailing. This series of interconnected tubes has brought down entire industries, reshaped others, and given birth to entirely new ones. It’s made the world a smaller place and while some may argue that the world being a smaller place is not a good [...]
“Data by itself is useless… It’s only useful if it’s applied.” — Todd Park, White House CTO Some of my best ideas, data, and information come from very unexpected sources. Sure, I can do a simple search on a topic, or look at Google Trends to see what people are… Please visit Marketing Land for [...]
Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at its audiences. Pandora has inked an undisclosed agreement with Strata Marketing and Mediaocean that will allow clients of the media-buying software providers to view the [...]