Despite all the hype and enthusiasm surrounding native advertising, there’s a rift in the digital ad business and it’s deeper than you might think. The big-data-standardized-units-programmatic-platform crew at #iabalm is a bit uncomfortable w this premium-native-storytelling discussion — Chas Edwards (@chasnote) February 25, 2013 Last week Adweek noted that much of the discussion surrounding native [...]
AOL board member and Gilt vice chairman Susan Lyne has been appointed CEO of AOL’s brand group, the company said this morning. As head of AOL’s brand group, Lyne will be in charge of managing AOL’s content side and overseeing “growth strategy, including increasing traffic across properties, maximizing partnerships with advertisers and publishers, and attracting [...]
Every week, we are going to put one of our all-in-one marketing features under the spotlight just to make sure you know about it. Don’t worry, this is not 60 Minutes,so no undercover smear jobs. Just the straight up facts of what the feature is and what it will do to help you do marketing. [...]
I recently began teaching a class in mobile content marketing for MarketingProfs University, taking over for the user experience expert and content strategy pioneer Karen McGrane. At the time, her book, Content Strategy for Mobile, had not yet been released, so I relied on other resources when… Please visit Marketing Land for the full article.
SpecsWho Founder Shannon Smith (l.) and vp, product Abby RossWhat Social marketing agencyWhere Chicago offices When facebook opened up its API to developers in 2009, Shannon Smith and Abby Ross jumped at the chance to build apps and ad campaigns on the site. Since then, their firm Blueye has quadrupled its staff while attracting business [...]
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Instagram Reaches 100 Million Monthly Users Instagram has hit the 100 million monthly user mark. CEO Kevin Systrom announced the milestone… Please visit Marketing Land for the full article.