The idea that all customers are created equal is cute. Too bad that it’s a lie, particularly for mobile app developers. Someone might download an app and use it once but then let it sit with any number of unused apps occupying several screens on their smartphone. That’s especially problematic when developers are paying to [...]
In the ongoing Washington debate over privacy, advertising networks get the worst rap. A billion-dollar business, online ad networks track consumer clickstream activity in order to sell behaviorally targeted ads to clients. But as more advertisers embrace the practice, fears about privacy concerns have intensified, leading many policymakers to doubt that self-regulation is sufficient to [...]
If at first you don’t succeed, get negative once again, seems to be the game plan at Microsoft. Having attacked Google Shopping with a “Scroogled” campaign last November, Microsoft is back again. This time it goes after Gmail as an evil service that invades your email privacy,… Please visit Marketing Land for the full article.
Yahoo has announced that it will be working with Google. No, not on search-triggered advertising, Bing is still Yahoo’s exclusive partner there, but Google will non-exclusively provide contextual ads that will appear throughout Yahoo’s properties and certain co-branded sites. The ads… Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: US December Smartphone Share: The Apple-Samdroid Battle Continues This afternoon comScore released data on December US smartphone market… Please visit Marketing Land for the full article.
File this one under “It makes sense, so why isn’t it the law already?” department. A bipartisan group of lawmakers in both the House and the Senate are reintroducing a bill to allow three or more Federal Communications Commissioners to meet in private, as long as no official agency action is taken. That’s right. Under [...]