We’ve all been talking about it for years, but there’s no doubt it’s really happening now: everything is going mobile. In fact mobile browsing is doubling year on year.
So it’s fantastic to now be live on both Trinity Mirror’s standard Manchester Evening News website and now the MEN mobile site too. Here’s a screen cap:
On standard websites the problem is banner blindness – people focus in on the content and ignore anything in the margins. That’s why Respond call to action buttons work – they are in the line of sight without being interruptive.
On mobile sites there usually are no margins – instead there’s just a single column of content. When we designed Respond we knew we had to make it work really well in this environment. We’re really happy with the results.