Sequential Ad Testing: Running Campaigns with Campaign Scheduling

Here is a way to test your ads using our Campaign Scheduling
tool that will allow you to see what type of traffic you will receive at
different times and days. This was first proposed by our own Cleofe Betancourt,
and is referred to as “sequential ad testing.”

First, create two campaigns with the same set of keywords
for the same ad. These campaigns should contain different sets of ad copy, so
as to deliver varying messages, depending upon the target audience you are
trying…(read more)

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